Explainers, advocacy pieces, and community storytelling where I'm in front of the camera — scripted, filmed, and edited in-house.
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Social Campaigns
Multi-platform campaign strategy & execution
Event campaigns, rapid-response communications, and organic growth strategy — from the Food Bank's most successful march to real-time SNAP crisis coverage.
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Content & Production
Short-form video, event coverage & spotlights
Shot, scripted, and edited in-house — event recaps, community spotlights, advocacy videos, and a TikTok with 160K+ views on a single post.
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Analytics
Paid & organic performance data
3M+ organic impressions over tenure, 2M+ in 2025 alone. Meta ads at $0.18 CPC vs. $0.50–1.50 industry average. Full breakdown of what the numbers actually look like.
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About me
Hey, I'm Phoenix.
I'm a digital marketer and content creator based in Massachusetts. I make social media — strategy, content, campaigns, and everything in between.
I specialize in social media management, video production, and paid advertising. On any given day, I might be building out a content calendar, directing a shoot, writing copy, editing, or jumping in front of the camera myself.
I've worked in several industries — nonprofit, retail, and media — building digital communities that actually mean something to people. The internet is a scary place, but I like to help build spaces that stand apart from that.
Outside of work I'm really into music (hip hop especially), making my own content, and gaming.
View my work →
Get in touch →
Social Campaigns
Campaign work.
Multi-platform campaigns managed across nonprofit and retail — strategy, content creation, and execution from concept to wrap-up.
Videos may load slowly — tap to expand for the best experience.
Food Bank of Western Massachusetts
Will Bike 4 Food
2025
An annual cycling fundraiser where over 500 riders participate across multiple routes ranging from 4 to 100 miles. Campaign work spanned pre-event promotion and participant spotlights, live social coverage and real-time updates on the day of, and post-event fundraising communications.
A two-day, 43-mile walk across Western Massachusetts led by local radio personality Monte Belmonte, who pushes a shopping cart through multiple counties to raise money for the Food Bank. The 2025 march was the most successful in the event's history — the highest turnout and highest fundraising totals the organization has ever seen. That year's theme leaned into a Mr. Rogers costume, which we built original content around including a scripted teaser video directed and edited in-house, and a year-end recap reel.
Federal Funding Cuts, Government Shutdown & SNAP Crisis
2025
Rapid-response social media communications during one of the Food Bank's highest-traffic periods. Content covered advocacy posts, awareness graphics, and community messaging — helping people understand which resources were still available, which were at risk, and how to protect themselves during an uncertain time.
Coordinated photo and video productions around celebrity and influencer meet and greet events at Dazed Cannabis — managing freelance photographers and videographers, directing talent on set, and overseeing content capture from shoot to post. Featured artists and influencers include Bobby Shmurda, Benny the Butcher, and Geezly.
Organic and paid performance data from The Food Bank of Western Massachusetts — Sep 2023 to present.
2025 Performance
2025 was a breakout year — driven in part by heightened public attention around the SNAP crisis and federal funding cuts, which significantly amplified reach and engagement across all platforms.
2.02M
Impressions Gained
↑ 186% year over year
112.5K
Total Interactions
↑ 114% year over year
18.8K
Total Followers
↑ 28% year over year
1.84M
Facebook Impressions
Top performing platform
2024 Performance
775K
Impressions Gained
First full year managing accounts
↑ 250%
Impression Growth
Year over year from prior period
Full Tenure — Sep 2023 to Present
3.37M
Impressions Driven
Across all platforms
202.3K
Total Interactions
Likes, comments, shares
~10K → 19.69K
Follower Growth
Nearly doubled since 2023
1,182
TikTok Followers
Built from zero
Paid Social — Meta Ads (Sep 2023 – Present)
1.07M
Impressions
Total paid reach
15.12K
Clicks
Total link clicks
$2.51
CPM
vs. ~$8–12 industry avg.
$0.18
CPC
vs. ~$0.50–1.50 industry avg.
1.41%
CTR
vs. ~0.9% industry avg.
$2,692
Total Spend
Full tenure
Dashboard Screenshots
2025 Overview
Jan 1 – Dec 31, 2025
2024 Overview
Jan 1 – Dec 31, 2024
Full Tenure Overview
Sep 1, 2023 – Present
Contact
Get in touch.
Whether you want to work together, bring me onto your team, or just talk through what I could bring to the table — my inbox is open.
