Digital communications professional specializing in social media, content production, and paid advertising. Based in Massachusetts.
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Featured work
Social Campaigns
Food Bank of Western Massachusetts
Multi-platform campaign strategy driving 3M+ organic impressions in 2025 across Instagram, Facebook, TikTok, and LinkedIn.
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Content & Production
Video, Photo & Spotlights
Event coverage, short-form spotlights, and advocacy production — 763K+ total video views across platforms.
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On Camera
Scripting, Storytelling & Performance
On-camera work created for the Food Bank — scripted pieces, explainers, and community spotlights.
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Analytics
Paid & Organic Performance
Meta ad campaigns with $0.18 CPC and 800K+ impressions. Organic growth of 10,000+ followers since 2023.
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3M+
Impressions in 2025
10K+
Followers gained
$0.18
Cost per click, paid social
763K+
Total video views
About me
Hey, I'm Phoenix.
Photo coming soon
I'm a digital marketer and content creator based in Massachusetts. I make social media — strategy, content, campaigns, and everything in between.
I specialize in social media management, video production, and paid advertising. That means I'm equally comfortable building out a content calendar, directing a shoot, writing copy, editing, or jumping in front of the camera myself.
I've worked across nonprofit, retail, and media — building digital communities that actually mean something to people. The internet is a scary place, but I like to help build spaces that stand apart from that.
Outside of work I'm really into music, hip hop especially, making my own content, and gaming. You can probably find me streaming a fantasy RPG or multiplayer shooter somewhere.
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Get in touch →
Social Campaigns
Campaign work.
Multi-platform campaigns managed across nonprofit and retail — strategy, content creation, and execution from concept to wrap-up.
Food Bank of Western Massachusetts
March for the Food Bank
2025 — 16th Annual
A two-day, 43-mile walk across Western Massachusetts led by local radio personality Monte Belmonte, who pushes a shopping cart through multiple counties to raise money for the Food Bank. The 2025 march was the most successful in the event's history — highest turnout and highest fundraising to date. That year's theme leaned into a Mr. Rogers costume, which we built original content around including a scripted teaser video directed and edited in-house.
An annual cycling fundraiser presented by Stop & Shop — our presenting sponsor for four consecutive years. In 2025, over 500 riders participated across multiple routes ranging from 4 to 100 miles. Campaign work spanned pre-event promotion and participant spotlights, live social coverage and real-time updates on the day of, and post-event fundraising communications.
Federal Funding Cuts, Government Shutdown & SNAP Crisis
2025
Rapid-response social media communications during one of the Food Bank's highest-traffic periods. Content covered advocacy posts, awareness graphics, and community messaging — helping people understand which resources were still available, which were at risk, and how to protect themselves during an uncertain time.
Coordinated photo and video productions around celebrity meet and greet events at Dazed Cannabis — managing freelance photographers and videographers, directing talent on set, and overseeing content capture from shoot to post. Featured artists include Bobby Shmurda, Benny the Butcher, and Millyz.
Organic and paid performance data from The Food Bank of Western Massachusetts — Sep 2023 to present.
2025 Performance
2025 was a breakout year — driven in part by heightened public attention around the SNAP crisis and federal funding cuts, which significantly amplified reach and engagement across all platforms.
3.11M
Total Impressions
↑ 186% year over year
112.5K
Total Interactions
↑ 114% year over year
18.8K
Total Followers
↑ 28% year over year
2.57M
Facebook Impressions
Top performing platform
Full Tenure — Sep 2023 to Present
3.44M
Total Impressions
Across all platforms
202.3K
Total Interactions
Likes, comments, shares
~10K → 19.6K
Follower Growth
Nearly doubled since 2023
1,182
TikTok Followers
Built from zero
Paid Social — Meta Ads (Sep 2023 – Present)
1.07M
Impressions
Total paid reach
15.12K
Clicks
Total link clicks
$2.52
CPM
vs. ~$8–12 industry avg.
$0.18
CPC
vs. ~$0.50–1.50 industry avg.
1.41%
CTR
vs. ~0.9% industry avg.
$2,692
Total Spend
Full tenure
Dashboard Screenshots
2025 Overview
Jan 1 – Dec 31, 2025
Screenshot — coming soon
Full Tenure Overview
Sep 1, 2023 – Present
Screenshot — coming soon
Paid Social — Meta Ads Performance
Sep 1, 2023 – Present
Screenshot — coming soon
Contact
Let's connect!
Whether you're looking to work together, bring me onto your team, or just want to talk about how I could help — feel free to reach out. I'd love to hear from you.